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· One min read
Author
AM
Editor
CA

There is a new update regarding how image compression requests are handled for Video and Embedded Banner tickets. If the Design Team—whether the designers are from the US or Manila—is tagged on a Workfront ticket, the design request must go through a CHR, and the corresponding CMS ticket should be placed on hold. Otherwise, if the Design Team is not tagged in the Workfront ticket, we can directly request image compression through the CMS Design Concerns group chat.

· 2 min read
Author
VZ
Editor
CA

As per Vivian,

I have been reverting "and" to "&" instead, because the Terms and Conditions, Copy, and Creative refer to the Promotion with "&", so I wanted to exactly match for easier player recognition.

For example:

  1. Bet And Get -> Bet & Get
  2. Play And Earn -> Play & Earn
  3. Spin And Win -> Spin & Win

At the moment, I can only recently recall this past INC in which special characters do not render as inputted on iOS Mobile App, but it has been Closed and Resolved: https://entain.service-now.com/esc?id=my_ticket&table=incident&sys_id=d8b94df4870bc610984d8…

Regarding any other past issue, I think "&" has been fine, since I have been reverting for a while now and have not noticed any issue. In addition, I recall Sports has been using "&" as well.

In my opinion, "&" does not stylistically look as good on PartyCasino and Wheel of Fortune Casino Carousels, so I would then replace "&" with "AND" instead. In addition, most of the times, the H1 and H2 are not referring to a specific Promotion anyways.

I hope this helps! So let us try the above, and continue to site-check, but if we notice anything off, please do not hesitate and feel free to share, so that we can immediately revert to replacing "&" with "and" instead. Thank you!

Here's the TL;DR:

  • Use "&" when the title refers to an official Promotion name (to match Terms & Conditions, Copy, and Creative).
  • Use "And" when it's purely stylistic, especially on PartyCasino or WoF carousels where "&" doesn't look as good.
  • Previous iOS issues with rendering special characters have been resolved, and "&" has generally been safe to use.
  • Continue site-checking, and switch back to "And" if we encounter any issues.

· One min read
Author
VZ
Editor
CA

A tutorial on how to have different smartlinks for different labels and states using one Shared PAT.

· 2 min read
Author
VZ
Editor
CA

Hello everyone,

I have the following updates to share:

Single Domain Activations are also live on: 

  1. NJ PartyCasino on April 29th 
  2. Wheel of Fortune Casino ON on May 12th 

Desktop and Mobile Versions Launch Game SmartLink has changed:

  • !!M2.Promo/launchmgc?gd=netenteusmd\&gm=netenttoucheusmdmobile > !!M2.Engage/pub/launchmgc?gd=netenteusmd\&gm=netenttoucheusmdmobile
    • Please note that the gd and gm games above are not real, but examples to note that NetEnt (netent...) and DGC (eusmd...) game suppliers are the only two (2) to offer both Desktop and Mobile Versions of their games
      • For gd, netent... may end with ...html, usually for older games
      • For gm, netent... may end with ...touch and eusmd... may end with ...mobile

.../mobileportal/... has sunsetted:

Deposit SmartLink has changed:

  • !!M2.Portal/mobileportal/cashier/deposit > !!M2.Portal/cashier/deposit

MPPV1 Final URL and SmartLink have changed, but directory did not change as well:

  • Final URL: https://www.wv.betmgm.com/en/mobileportal/promotions/casino/welcome-offer-2025 > https://www.wv.betmgm.com/en/myaccount/promotions/casino/welcome-offer-2025
    • Redirects, but we should be referencing the updated Final URL instead to build a good habit, anticipating that the redirection may no longer be supported and work one day
      • Redirection causes a slight delay in loading content
  • SmartLink: !!M2.Portal/mobileportal/promotions/casino/welcome-offer-2025 > !!M2.Portal/myaccount/promotions/casino/welcome-offer-2025
    • Redirects, but we should be sourcing the updated SmartLink instead to build a good habit, anticipating that the redirection may no longer be supported and work one day
      • Redirection causes a slight delay in loading content
  • Directory: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={49035430-022A-4985-B513-D0A57E3382F8}\&la=

Outdated Casino Home SmartLink no longer works as well:

  • !!M2.Casino > !!M2.CasinoHome
    • !!M2.Casino used to work as well as !!M2.CasinoHome, but does not redirect, leading to a soft error page now

This is all I have to share at the moment that we or I have discovered regarding this topic, but if I have any additional update to share, then I will follow-up via email by Replying All again.

If you have any question and/or concern at all, please do not hesitate and feel free to message me. Thank you as always for your attention, understanding, assistance, and time.

· One min read
Author
VZ
Editor
CA

The US Team have provided us a Game Premiere Overlay Video Tutorial as we may get more tickets that requires a Game Premiere Overlay from now on. See video above for the training video.

Check out the guide here.

· 5 min read
Author
VZ
Editor
CA

Hello everyone,

In light of:

  1. Initial P16 - INC2106530: Casino Users Unable to Spin Wizard of Oz Daily Picks Promo Tool
  2. p3 / op_Trinity7232 / VIP HOSTED (Y) - "RUSH" Wizard of Oz Daily Picks promo tool (Borgata NJ, PA) - Wizard of Oz promotion link leading to different game/promotion I would like to go-over Thunderbite Daily Picks Engagement Tool.

Build Template:

Creative:

MPP:

Final URL:

Optimized Teaser or Story:

ODR Banner:

Promotions Hub Static Tile:

Rest ID, Reward Template + ITO:

If the reward includes Bonus Spins and BetMGM or Borgata Online NJ is included with the other states in single label Projects, please do not forget to build a Rest ID, Bonus Spins - Fixed No Deposit No Wager to accommodate, and if the Terms and Conditions are the exact same, then no need to specifically add another ITO again to it as well.

MPP:

The following is the MPP Game Tile code we usually copy, paste, and replace or update from:

<div class="game-tile d-flex flex-wrap flex-column text-center align-items-center">

<a href="!!M2.CasinoHome/launchng/tbfree2playwozdailypicks"><img class="pc-img" alt="The Wizard of Ozâ„¢ Daily Picks" src="-/media/3ED50DF26B25454EA123BCF017F1BDF3.ashx"></a>
<a href="!!M2.CasinoHome/launchng/tbfree2playwozdailypicks" class="btn btn-primary btn-block btn-lg"
style="width: 200px; border-radius: 0;"><strong>Play Here</strong></a>
</div>
<br>

Please be careful to double-check the four (4) highlights and replace or update the values before publishing the Optimized Teaser or Story, ODR Banner, and Promotions Hub Static Tile that will be directing to the MPP, which houses the MPP Game Tile:

  1. Game Tile Image direction after clicking or tapping
    • The direction may be provided as a Launch Game URL of https://casino.pa.betmgm.com/en/games/launchng/tbfree2playwozdailypicks, but we should use a Launch Game SmartLink instead by combining the beginning of !!M2.CasinoHome/launchng/ with the ending from the Launch Game URL, tbfree2playwozdailypicks for !!M2.CasinoHome/launchng/tbfree2playwozdailypicks
  2. Game Tile Image name
    • The featured game name from Copy
  3. Game Tile Image source
    • If the Image is uploaded in the Workfront Project > Documents and can be downloaded, download it, upload it into the Creative folder, Copy Media Link, and paste it
  4. Play Here CTA direction after clicking or tapping
    • The direction may be provided as a Launch Game URL of https://casino.pa.betmgm.com/en/games/launchng/tbfree2playwozdailypicks, but we should use a Launch Game SmartLink instead by combining the beginning of !!M2.CasinoHome/launcng/ with the ending from the Launch Game URL, tbfree2playwozdailypicks for !!M2.CasinoHome/launchng/tbfree2playwozdailypicks

Please do not forget to copy-and-paste the <br> part of the code as well, because although it is not as noticeable on desktop, since the How It Works is further left-aligned:

It is definitely noticeable on mobile when the How It Works is not as further left-aligned, and the MPP Game Tile will be immediately on top of How It Works otherwise, so in this case, <br> is part of the code, since there is adequate spacing between the MPP Game Tile and How It Works:

How to Quickly Double-check:

See if the MPP Game Tile Image is displaying the correct featured game.

Then on desktop, hover your mouse cursor over both the MPP Game Tile Image and Play Here CTA.

They should both match and direct to the Launch Game Final URL of the featured game as shown on the bottom left corner:

https://casino.pa.betmgm.com/en/games/launchng/tbfree2playwozdailypicks

MPP Game Tile Image Mouse Cursor Hover:

Play Here CTA Mouse Cursor Hover:

Lastly, no need to include the Click Tiles Below To Play Eligible Games and additional MPP Game Tiles of both the featured and rewarded games, because the focus should only be on the featured game and upon winning, the featured game Claim Prize CTA will direct to the Promotions Hub Casino Swimlane where the Promotions Hub Rest ID, Reward Template Tile for the rewarded game will be.

Promotions Hub Static Tile:

This is what the Promotions Hub Static Tile should look like on the front-end:

This is what the Promotions Hub Static Tile should look like on the back-end:

Both EligibilityCriteriaInfo and Description can be blank, but please source the Title from either the Copy's PROMO HUB KEY TERMS > H1 or Copy's name of the featured game, so in this case, it is the latter:

Please source the Copy's PROMO HUB KEY TERMS > Short Summary [160 characters max] in KeyTermsAndConditions as well as Design's Promohub Tiles-800x360 in TeaserImage:

Please ensure that Product > Casino is ticked, so that the Promotions Hub Static Tile displays on the Casino Swimlane:

Please include both the Play Here CTA as the PrimaryCTA and Learn More CTA as the MoreInfoCTA for convenience:

Please Order the Promotions Hub Static Tile as 0, so that its position is prioritized on the Promotions Hub Casino Swimlane order, and label the Promotions Hub Static Tile as Free-To-Play Game:

Please both schedule and reschedule the OfferValidity > OfferEndDate, not to be confused with Validity > ValidUpTo, with the same Publishing > Unpublish date, but a time of 4:59 instead for 11:59 PM EST:

Please both schedule and reschedule accordingly:

If you have any question and/or concern at all, please do not hesitate and feel free to message me. Thank you for your attention, understanding, assistance, and time.

Kind regards,

Vivian

· 3 min read
Author
VZ
Editor
CA

Hello everyone,

On April 8th, BetMGM WV is the first to become Single Domain Activated, so what can we expect of this and future Single Domain Activations?

BetMGM WV URLs have changed:

Now more than ever, please thoroughly site-check by clicking and/or tapping on everything, more than you usually would, to double-check which part of the site may be broken and need to be updated as a result.

ly would, to double-check which part of the site may be broken and need to be updated as a result.

Some of the content we built under m2.wv.betmgm.com > Promo copied-over to m2.wv.betmgm.com > Engage:

https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={C0314564-3838-4A4E-B9FA-EF4A8A235F1C}\&la=

  1. BspinLayouts: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={52AF1EEA-DE3B-4510-8326-C38C482807B3}\&la=
    • Spin the Wheel Layouts
  2. lan > casino: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={9883420F-EE73-4A29-B690-C956629B4148}\&la=
    • ACQ and other custom Casino Landing Pages
  3. PageAssets: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={681C76B9-B35E-49A6-B83C-30C691419EA7}\&la=
    • Bspin: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={C36B2005-B1B5-4C9A-AEA9-49355476D851}\&la=
      • Spin the Wheel CSS
    • Pick-A-Box: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={7CA7B664-1B5B-455E-ADF4-0BE722085162}\&la=
      • Pick a Box CSS
  4. pub: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={48E56345-C20B-43B9-A82E-5A3AA8ADD28D}\&la=
    • Panel Engagement Tool Game Pages
      • Ricochet Rewards
      • Advent Calendar
      • Crack-an-Egg
      • Snow Globe
  5. Engagement: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={DA19D6FE-05ED-4ED0-B47E-298D73BD57AF}\&la=
    • c: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={E07F7744-B6B9-4C73-8648-F6BE7682C1AF}\&la=
      • Coin Flip Layout
    • r: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={1AB9D13A-9F80-4AB2-B36A-70BDE083D240}\&la=
      • Claw Machine Layout
    • SpinTheWheel: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={033145F7-7B5F-40CA-8846-810416A2E3C7}\&la=
      • Spin the Wheel Layout
  6. PickTheBox: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={6C50D0EA-8280-415A-A37D-4CA05F333C5E}\&la=
    • Pick a Box Layout

Please note that the Tech Teams may have copied-over previous Versions of the content we have built above, so the most up-to-date Versions may not be reflecting live if you have updated between the times of preparing to Activate and Activation.

Therefore, please double-check the content, make updates, and build under m2.wv.betmgm.com > Engage instead, since making updates and building under m2.wv.betmgm.com > Promo will not reflect live.

In addition, please source from m2.wv.betmgm.com > Engage in Spin the Wheel and Pick a Box PAT:

  1. Spin the Wheel PAT > Page Layout Details:
  2. Pick a Box PAT > PageLayoutDetails:
    • If we source [none] for Desktop Layout Path, then it will be easier to Save&Unlock, Proposed, and Final, since it is fine to do so and we avoid this error Message overlay:

m2.wv.betmgm.com > Engage Build SmartLinks have changed:

Most of the SmartLinks did not seem to change with the exception of Builds copied-over and will be built under m2.wv.betmgm.com > Engage, so please continue to refer to the SmartLinks Page and use SmartLinks whenever you can instead.

https://www.wv.betmgm.com/en/p/tools/smartlinks

For ACQ and other custom Casino Landing Pages built under m2.wv.betmgm.com > Engage > lan > casino: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={9883420F-EE73-4A29-B690-C956629B4148}\&la= The SmartLink is: !!M2.Engage/lan/casino/...

For Panel Engagement Tool Game Pages built under m2.wv.betmgm.com > Engage > pub https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={48E56345-C20B-43B9-A82E-5A3AA8ADD28D}\&la= The SmartLink is: !!M2.Engage/pub/... However, we should no longer be building here, but the following instead:

For Panel Engagement Tool Game Pages built under m2.wv.betmgm.com > Engage > pub > casino: https://cms-us.prod.env.works/sitecore/DirectLink.aspx?fo={B1579182-E741-4271-8326-325FC6D6475E}\&la= The SmartLink is: !!M2.Engage/pub/casino/...

The ... is for you to replace with the name of the Builds.

This is all I have to share at the moment that we or I have discovered regarding this topic, but if I have any additional update to share, then I will follow-up via email by Replying All.

Otherwise, you can review the information already provided in the Single Domain - Engage Product & URL Changes Meeting and its Chat.

If you have any question and/or concern at all, please do not hesitate and feel free to message me. Thank you as always for your attention, understanding, assistance and time.

Kind regards, Vivian

· 2 min read
Author
VZ
Editor
CA

Hi team,

Just noticed yesterday that there were some issues with the promotions.We’ve been taking down the promotions until the US team can resolve the issue, which causes the promotions to remain unpublished for a longer period. To streamline this, I had a discussion with Alyssa last night, and we proposed reverting to our approach from 2021 and 2022 for handling similar situations. So, if the EDS or OPT IN ID is not working, here’s what we’ll do:

  1. Unpublish the promotions – including carousels and any other live content that provides user access to the page.
  2. Raise the issue in the OPS & CMS group chat. Don, Ralph, and Aman will add you if you need to raise an issue.
  3. Be sure to include the following:
  • A description of the issue
    • The promo and the PAT ID
    • A screenshot
  • Tag Alex Oppenheimer, Anu Deep Lakkavaram, and Simran Yadav.

OPS will then check this when they log in, with the earliest being at 3 PM Manila time.We can then reset things once they provide a new ID or resolve the existing issue on their end.\This process will provide visibility not only to our US counterparts but also to all other stakeholders involved.It will also help ensure quicker resolution and minimize the time a promotion stays unpublished.

If you have any questions or need clarification, please feel free to reach out.

Thank you!

· One min read
Author
VZ
Editor
CA

The US Team have provided us a Snow Globe Promotion Tutorial as we may get more Snow Globe tickets from now on. See video above for the training video.

A documentation page will be added soon.

· 2 min read
Author
MJ

tl;dr​

The tournament page CTAs for Poker Welcome Offers should follow the templates below to improve consistency across the BetMGM and Borgata sites.

  • Sign Up CTA, Filtered for not registered players
  • Log In CTA, Filtered for registered and not logged-in players
  • Deposit Funds CTA, See Bonus CTA, and See Tickets CTA, Filtered for registered and logged-in players

For BetMGM:

<p>
<a data-content-filter="NOT User.IsKnown" class="btn" style="background-color: #00a35b; color: #ffffff;" href="!!M2.Portal/mobileportal/register">Sign Up</a>
<a data-content-filter="User.IsKnown AND NOT User.LoggedIn" class="btn" style="background-color: #00a35b; color: #ffffff;" href="!!M2.Portal/labelhost/login">Log In</a>
<a data-content-filter="(User.IsKnown AND User.LoggedIn) AND NOT User.IsRealPlayer" class="btn" style="background-color: #00a35b; color: #ffffff;" href="!!M2.Portal/mobileportal/cashier/deposit">Deposit Funds</a>
<a data-content-filter="(User.IsKnown AND User.LoggedIn) AND NOT User.IsRealPlayer" class="btn" style="background-color: #00a35b; color: #ffffff;" href="!!M2.Promo/offers/grouped?filter=pb">See Bonus</a>
<a data-content-filter="(User.IsKnown AND User.LoggedIn) AND NOT User.IsRealPlayer" class="btn" style="background-color: #00a35b; color: #ffffff;" href="!!Poker.Launcher">See Tickets</a>
</p>

For Borgata Online:

<p>
<a data-content-filter="NOT User.IsKnown" class="btn btn-primary" href="!!M2.Portal/mobileportal/register">SIGN UP</a>
<a data-content-filter="User.IsKnown AND NOT User.LoggedIn" class="btn btn-primary" href="!!M2.Portal/labelhost/login">LOG IN</a>
<a data-content-filter="(User.IsKnown AND User.LoggedIn) AND NOT User.IsRealPlayer" class="btn btn-primary" href="!!M2.Portal/mobileportal/cashier/deposit">DEPOSIT FUNDS</a>
<a data-content-filter="(User.IsKnown AND User.LoggedIn) AND NOT User.IsRealPlayer" class="btn btn-primary" href="!!M2.Promo/offers/grouped?filter=pb">SEE BONUS</a>
<a data-content-filter="(User.IsKnown AND User.LoggedIn) AND NOT User.IsRealPlayer" class="btn btn-primary" href="!!Poker.Launcher">SEE TICKETS</a>
</p>

Context:​

  • On 11/19/24, Alyssa asked the Poker team if they had a preference for the CTA for Poker welcome offers. The reason is that they are inconsistent, with some pages that say DEPOSIT NOW bringing users to a login page, and others that say REGISTER NOW bringing users to registration.
  • Vivian clarified where the discrepancy was observed and that Alyssa was referring to Tournament Pages. She also suggested a set of filtered CTAs for different sets of users (not registered, not logged in, etc.)
  • Will O'Connor gave confirmation to use the CTAs suggested by Vivian.
Source